Tag Archives: featured

This year was the longest I’ve spent in Austin. I got there a week early to attend SXSW Edu, and I had already spent much of the week loitering around the Austin Conference Centre attending sessions and I felt ready for what the main festival had in store for me. This year’s SXSW felt different to previous years. Whereas in 2016 I felt SXSW had reached a point where it was becoming too big, this year felt much quieter and more pleasant. The previous week it had been cold during most of SXSW Edu, at times colder than London and the weather throughout the festival wasn’t anything like the temperatures I’ve come to expect. Maybe this put off students on Spring Break? During Music, there also appeared to be less free parties and no real big names and this for me was a good thing. Overall, I think this is…

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I’ve been to SXSW several times and love Austin. Every time I visit, I try to extend my time as much as possible. This year I had asked work if they would cover a few extra days so that I could attend SXSW EDU. In the end, I ended up paying for everything myself, which meant I was actually on holiday while at the conference. Oddly, I didn’t mind this. When work pays for a conference I feel I have to attend everything that will be useful to my work, even sessions that I don’t expect to find interesting. I feel I have to maximise the return on the expense. Without the pressure to attend all sessions, I could attend the sessions that interested me and drop out of the conference whenever I felt like a break. It also meant the evenings were my own with no pressure to start…

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