Tag Archives: SXSW Education

I’ve been to SXSW several times and love Austin. Every time I visit, I try to extend my time as much as possible. This year I had asked work if they would cover a few extra days so that I could attend SXSW EDU. In the end, I ended up paying for everything myself, which meant I was actually on holiday while at the conference. Oddly, I didn’t mind this. When work pays for a conference I feel I have to attend everything that will be useful to my work, even sessions that I don’t expect to find interesting. I feel I have to maximise the return on the expense. Without the pressure to attend all sessions, I could attend the sessions that interested me and drop out of the conference whenever I felt like a break. It also meant the evenings were my own with no pressure to start…

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